Morning Star Automotive was incorporated in May of 1989. We adapted our name from our family farm which was called Morning Star Farms. Our goal is to provide vehicles, trailers, RV's, toppers, and other similar commodities to customers in an ethical manner and to provide individuals in small communities with the opportunity to earn a stable income. Our first store was established in Salida Colorado.
Canon City location was our next location. Purchased in 1997. This lot has 30,000 square feet and helps to accommodate our vast truck, trailer, and RV inventory.
The Montrose location was purchased in 1998, and boasts a whopping 3.5 acres. There we maintain a large inventory of utility trailers, vehicles, and toppers. Team Montrose is dedicated to serving the Western Slope and draws from cities many miles away.
In 2000 we entered into the northwest area of Colorado. The Rangely location is housed in the oldest building in the small town. Starting life as an Indian Trading Post in the 1800's, the Rangely office is a historical building. The surrounding display area is 60,000 square feet and allows for vehicle and trailer show space.
The Pueblo location was acquired May of 2002. This location holds 25-30 autos and is located in the heart of the Pueblo Auto City.
2003 was a great year with addition of our first Texas location. In a joint venture with Darrell Smithey, we acquired a 3 acre sales facility on the busy Interstate 35 in Lewisville TX.
Next in early '04, We added the Dallas store which is under the shadow of Texas Stadium on Loop 12. This is a 3 acre yard in the heart of the DFW Metroplex.
The Castle Rock CO. store opened in June 2005 and is located right on I-25 a few miles south of Denver in one of the fastest growing counties in the USA, Douglas County.
August 2005 we opened a store in Beaumont TX. This 3 acre store is actually in Rose City 85 miles East of Houston on I-10. I-10 is a major US Highway connecting LA to Phoenix to Houston To Baton Rouge to Pensacola to Jacksonville.
Congrats to all!! Morning Star Texas is the #1 Haulmark Dealer for the Oklahoma Assembly Plant for 2005
March 2006, Hello Fort Worth Texas! 7 acres on South Loop 820 in Southern Tarrant County. This a very exciting location on "Trailer Row". Proud to be in COWTOWN.
We are proud to represent products from the following manufacturers; BIG TEX, Haulmark, Pace, Cargo Mate, Interstate, Aluma, Classic, Newman, Texas Bragg, Miley Horse Trailers, and LEER Toppers. Thanks for taking time to read our history and look for us to continue to grow to a city near you!
Stephen R Berkenkotter